Strauss' Challenge on White Colored PET Bottles

Updated: Aug 5, 2021

Strauss is looking for solutions to improve the recyclability of white coloured PET bottles.


White pigments in PET bottles are used as a barrier to UV and other light. In addition, the process of production with the PET bottles provide an air-tight production, in which there in no air, oxygen or other gases mix and may harm the product longevity. This however can hamper recycling as the white PET cannot be separated from transparent PET and thus reduces the purity (measured in transparence) of the output recyclate and its attractiveness. We are looking for alternative packaging solutions that would be a barrier for light which harms the product without creating an impediment to recycling.

Do you have what it takes to tackle Strauss' challenge? Register for the challenge below to receive updates and submit your solution before October 31st to win 10.000 NIS.

About Strauss

Strauss Group is an international food and beverage company, which aims to improve the lives of people with fresh, tasty, nutritious and innovative products. The Group’s home base is in Israel. Its companies manufacture at 29 sites around the world, and market and sell products in 22 countries. At Strauss, we ascribe great importance to our strategic partnerships, out of the belief that they create opportunities to expand our supply for the benefit of consumers around the world. We have partnerships with leading and highly-regarded multinational companies – including Danone, PepsiCo, Virgin and Haier, as well as leading local entities such as Sao Miguel in Brazil, and Yotvata and Yad Mordechai in Israel.

OUR VISION: Make wonders out of the most basic things

OUR VALUES: Caring and Daring | Fervor and Responsibility | Teamwork

OUR MISSION: Improve people’s lives

At the end of 2019, we embarked on the process of developing a new sustainability strategy for the Strauss Group, which takes into consideration global and local agenda, global megatrends, leading initiatives and, opportunities to improve our impact on significant issues, among other issues. For the Strauss Group sustainability is a key pillar in our activities and is an integral part of the strategy. Accordingly, we have drafted a long-term strategy. The strategy sets ambitious goals so that we can create a positive impact. As part of the new strategy, areas were defined in which we will continue to expand our achievements, alongside areas in which a significant leap is required. KPIs were set to examine our performance and progress per the objectives. This process was built with the group’s management and is in the final steps of approval.

You can find more information about our activity and sustainability strategy on our sustainability website :

To learn about Strauss group activity during 2020 you can also watch this short video:

149 views0 comments



Thanks for registering!


Monday - Friday 11:00 - 18:30

Saturday 11:00 - 17:00

Sunday 12:30 - 16:30